President Trump Excites the CBD Industry
Summarize
On September 28, 2025, President Trump posted a video that has the hemp industry believing he supports Medicare covering CBD. In posting the video, he is recognizing the health benefits seniors gain by taking hemp-derived CBD. This has excited the CBD industry, which remains in turmoil due to the lack of action at the federal level to revise the legal status of hemp-derived CBD.
The President’s previous statement about potentially rescheduling cannabis from Schedule I to Schedule III under the Controlled Substances Act piqued the interest of the CBD industry. While the video does not directly address this issue, the idea that Medicare could potentially cover CBD suggests a shift in federal thinking, a development worth following.
The video narrator says, “It’s time to educate doctors on the endocannabinoid system, provide Medicare coverage for CBD, and give millions of seniors the support they deserve.”
Now the cannabis industry leaders are assessing the implications of what is being said in the video. Adam Stettner, CEO of the cannabis lending firm FundCanna, called the video a “milestone moment” that signals cannabis reform is a maturing concept.
Although the statements in the video may suggest that the White House is considering making CBD federally legal, more is needed. Stettner said,
“President Trump doesn’t ‘trial balloon’ ideas lightly. If he’s posting this now, it’s likely a preview of a decision that has already been made or is soon to come. That’s welcome news, but it isn’t enough. We need a full federal framework that upholds public safety, protects compliant businesses, and ends the structural penalties legal operators still face every day.”
This is an interesting development because some states are restricting CBD products, and some politicians, like Kentucky Senator Mitch McConnell, want to ban any product containing even a trace of THC. Banning THC would mean all CBD products except isolate CBD could not be sold. In many cases, policymakers are working at odds with each other. Congressional inaction on revising the 2018 law, coupled with a myriad of state laws, has created turmoil in the hemp industry and held back its growth due to uncertainty.
According to Stettner, the legal cannabis industry generates over $24 billion in state taxes and supports over 450,000 full-time jobs. If the industry can generate this kind of economic activity despite being stymied by federal laws that inhibit farmers and producers from accessing banking and other business benefits, imagine how it could grow with favorable, clear laws. Instead, the illegal cannabis trade is growing faster than the legal one.
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