CBDfx vs Koi CBD
Summarize
The CBD market is maturing, and tens of millions of consumers already know CBD products work to meet their wellness needs. A key to success is being a smart shopper, ensuring you buy the best brand that delivers quality, value, and results. Two of the companies that have been in business for a decade or more are CBDfx and Koi CBD. These two brands have earned a strong, positive reputation for their products. They do differ in philosophy, formulations, pricing, and more, so understanding these differences is important to ensuring you select the brand that will deliver the wellness benefits you seek.

TL;DR (Too Long; Didn’t Read):
CBDfx and Koi CBD are reputable brands that use CO2 extraction to obtain CBD extracts from U.S.A. hemp crops. They serve different CBD market segments. CBDfx offers a broader product line and functional formulations. Koi CBD emphasizes CBD products with strong flavor profiles and consistent formulations. CBDfx offers lower-priced products than Koi CBD, but both sell some high-potency, specially formulated products at higher prices.
Table of Contents
CBDfx Overview
CBDfx has been in business since 2014 and has become one of the most well-known and largest U.S. CBD brands. Started in the San Fernando Valley, California, it is now the world’s fifth-largest privately held CBD company. The mission is to provide high-quality, affordable CBD wellness products made from premium hemp across the three CBD spectrums: full spectrum, broad spectrum and isolate. CBDfx has earned a reputation for offering reliable, effective products, including tinctures, topicals, gummies, edibles and capsules. The company also has a full line of CBD products for pets. CBDfx is a great option for people seeking specific benefits, including wellness, relief, calm and relaxation, sleep support, muscle recovery, immune support, energy and focus and more.
Koi CBD Overview
Koi CBD was founded in 2015 in Los Angeles, California, and offers full spectrum and broad spectrum CBD oil, gummies, salves and balms, gels, roll-ons, and oil tinctures. The tinctures are made with the proprietary, premium, broad spectrum hemp extract called Koi PRIZM. Koi also sells CBD products for pets. The formulations address general wellness, nighttime rest, skin soothing, with a company commitment to quality, precision, and purity in every product. Koi CBD has a loyal customer base that values the company’s focus on product consistency and purity, ensuring customers know exactly what they are consuming. The CBD extracts come from hemp grown with certified agricultural hemp seeds in Kentucky. Koi CBD is often viewed as taking a more conservative approach to product expansion, prioritizing refinement, taste, purity, and predictability.
Top Selling CBDfx CBD Products at CBD.market
Top Selling Koi CBD Products at CBD.market
CBDfx Vs. Koi CBD
CBDfx and Koi CBD each offer a strong product line, including specialized formulations to address specific wellness needs. However, the companies differ in some respects. The following are the pros and cons of each company.
| Details | CBDfx | Koi CBD |
|---|---|---|
![]() | ![]() | |
| Pros | ✔️ Many formulations and potencies ✔️ Made in cGMP facilities ✔️ Organic and gluten-free ✔️ All CBD spectrums ✔️ Non-GMO, vegan-friendly products | ✔️ Broad lineup ✔️ Higher-potency options ✔️ Multiflavored CBD oils, natural flavors ✔️ Vegan Certified options ✔️ Made in cGMP-compliant facilities |
| Cons | ❌ Some products may cost more compared to competitors ❌ Limited information on the specific hemp farms ❌ Gummies may have added processed sugar | ❌ There are no isolate CBD products ❌ Some products contain artificial ingredients |
| Latest Coupons | 20% Off | 25% Off |
THC % | Less than 0.3% THC 0% | Less than 0.3% THC |
CBD Oil Potency per 1 ml | from 16 mg to 100 mg CBD | from 16 mg to 100 mg CBD |
| Pricing | 1500 mg CBD oil: $37.49 | 1200 mg CBD oil: $55.20 2400 mg CBD oil: $91.99 |
| CBD Products | CBD tinctures CBD capsules CBD gummies CBD Bath Bombs CBD Topicals Blends with CBG, CBN CBD products for pets | CBD oils CBD gummies CBD topicals CBD for dogs Blends with CBG, CBN, CBC |
| Ingredients | Hemp Extract, CBD, CBG, Total Fat, Saturated Fat, Coenzyme, Curcumin, Terpene Complex. | MCT Oil, Hemp Extract, Natural Flavor. |
| Flavors | Blue Raspberry, Blueberry, Cherry, Lemon Ginger, Mixed Berry, Natural, Lemon | Blueberry, Cherry, Grape, Green Apple, Hibiscus, Key Lime, Lime, Natural, Orange, Pineapple, Pomegranate, Spearmint, Strawberry, Banana, Berry Lemonade, Cinnamon, Lemon, Peppermint |
| Hemp Source | Farms are located in southern Colorado. | Hemp plants are grown in Kentucky. |
Extraction Method | Supercritical CO2 extraction | Supercritical CO2 extraction |
CBDfx Pros
- Non-GMO, organic, pesticide-free hemp grown in the USA
- Offers a variety of formulations to promote wellness, sleep, muscle and joint cooling, calming, focus, and more
- Offers unique products, like mushroom and CBD drops, apple cider vinegar gummies, and products with additional CBG and CBN
- Developed products with affordability in mind so everyone can take advantage of CBD
- Offers a variety of CBD potencies for beginners to advanced users
- Sells products that are suitable for a gluten-free or vegan diet
- Has a Medical Advisory Board to ensure product quality and safety
- Produces products in Current Good Manufacturing Practice (CGMP) facilities
- The company says its products are tested eight times for impurities
- A Certificate of Analysis (COA) lab report prepared by an ISO 17025-certified third-party laboratory is available via a QR code
- Products are made with cruelty-free ingredients
CBDfx Cons
- Some products may cost more compared to similar products sold by competitors
- Limited information on the specific hemp farms
- CBDfx says hemp is organically grown, but products are not certified organic by the U.S. Department of Agriculture
- Gummies may have added processed sugar

Koi CBD Pros
- Large array of products with a focus on quality standardization
- Product formulations provide benefits that include wellness, relief, improved mobility, sleep support, and more
- Offers higher-potency products, i.e., 66.67 mg per 1 ml of CBD oil tincture
- Koi strives to offer products with a variety of all-natural flavors that customers say are delicious
- Has products like CBD oil that are Vegan Certified, and products that are allergen-free and kosher
- Produces products in Current Good Manufacturing Practice (CGMP) compliant facilities
- An ISO 17025-certified third-party lab tests all product batches, and the Certificate of Analysis (COA) is available online via a QR code
Koi CBD Cons
- Does not sell isolate CBD products
- Some products contain artificial ingredients
- The company has received FDA warnings and a class action lawsuit in the past for misbranding and product safety, but the issues were resolved

Extraction Process
➥ CBDfx uses supercritical CO2 extraction because it is a clean process that yields a highly purified, potent extract with no chemical residue.
➥ Koi CBD also uses supercritical CO2 extraction. It is a solvent-free process. To make the broad spectrum products, an advanced, proprietary chromatography process is used to ensure all detectable delta-9 is removed.
Carrier Oil
➥ CBDfx uses MCT oil derived from coconuts for the CBD carrier oil.
➥ Koi CBD also uses MCT oil derived from coconuts as the CBD carrier.
CBD Spectrum
CBDfx makes products in the three CBD spectrums: full spectrum, broad spectrum and isolate CBD.
Koi CBD makes products with full spectrum and broad spectrum CBD. It does not offer isolate CBD products.
Pricing
CBDfx products are competitively priced. Standard products fall within the medium price range of $.02-$.05 cents per milligram, aligning with the company’s philosophy of producing affordable CBD products. Some of the more complex formulas are priced at up to $.10 per milligram of CBD. They are in the higher price range because they contain special ingredients, such as Reishi mushroom, additional CBN, and added vitamins and minerals.
Koi CBD prices are competitive, but it is not the lowest-priced option. For people who want to try Koi CBD as a beginner and do not want to spend a lot of money, there are options like 20-count gummies. Overall, prices are generally mid-range for specialized products, such as CBG gummies and CBD tinctures made with Koi’s proprietary broad-spectrum Koi PRIZM hemp extract. Pricing for one milligram of CBD begins at $.03, and the more expensive products are up to $.16 per milligram.
| Product | Cannabinoids per bottle/jar | CBD per serving | Price | Price per 1 mg CBD |
|---|---|---|---|---|
![]() CBDfx CBD + CBN Oil Calming Tincture | 500 mg CBD | 16.6 mg CBD (1 mL) | $29.99 | $0.07/mg |
![]() Koi CBD Oil Tincture | 500 mg CBD | 16.6 mg CBD (1 mL) | $35.99 | $0.07/mg |
![]() CBDfx CBD Gummies for Sleep | 1500 mg CBD | 50 mg CBD (2 gummies) | $41.24 | $0.03/mg |
![]() Koi CBD Gummies, Nighttime Rest | 600 mg CBD | 10 mg CBD (1 gummy) | $47.99 | $0.08/mg |
How to Choose Between Them?
CBDfx and Koi both sell high-quality products, so the choice between them depends on personal needs and priorities.
CBDfx is the best choice if you:
- Want to take multi-cannabinoid products
- Want a wide selection of medium-priced CBD products
- Prefer a good selection of full spectrum CBD products
- Prefer isolate products to eliminate all risk of THC detection on a drug test
- Use CBD regularly and want a wide choice of product potencies in terms of CBD per serving, including very high potency
- Wants to purchase CBD products with a large amount of CBD per container
Koi CBD is the best choice if:
- You want more targeted CBD products for general wellness
- You want a range of broad spectrum THC-free products
- You are looking for products with highly rated, strong flavor profiles in addition to other qualities
- You are a CBD beginner who wants to start taking a CBD product with a very low potency
- You prefer a smaller, curated product line
FAQs
What are the Key differences between CBDfx and Koi CBD Products?
The main differences between CBDfx and Koi CBD products are their formulations and product ranges. CBDfx offers a broad product offering at competitive pricing. Koi CBD has focused on offering refined, full, and broad spectrum CBD products with a strong flavor profile.
Which Brand is more Affordable, CBDfx and Koi CBD?
CBDfx products are generally more affordable on a CBD-per-milligram basis, with many priced at $.03 per 1 mg of CBD. Most Koi CBD products are priced higher than that amount.
Which Brand Has a Wider Range of THC-Free Options: CBDfx or Koi CBD?
CBDfx generally has a wider range of THC-free options, because it sells THC-free products across both broad spectrum (THC filtered out) and CBD isolate collections in many formats (gummies, capsules, tinctures, topicals, etc.).
Summary
CBDfx and Koi CBD are both companies with strong positive reputations in the CBD market. Each makes high-quality products but targets different customers. CBDfx offers a wider product range and strives to provide innovative, affordable products. Koi CBD has proudly developed a CBD product line that is flavorful and has standardized quality. It has also focused on developing CBD products that customers can rely on to be THC-free. Many products are more expensive than CBDfx products. It is important to shop both brands to identify CBD product options and match them to preferences and wellness needs.
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